How to outperform Traditional Opt-Ins: A Guide For Real Time Search Leads

 If you want to keep up with the explosive pace of digital marketing today, you have to be open minded in how you capture leads. There’s a place for the old-school traditional opt-ins, but it might not be the right answer any more when you’re trying to serve a market with a thirst for speed and relevance. This blog is going to explain to you how to outperform the old opt-in with real-time search leads, but first we’re going to cover why this method of lead generation is better, and then how you can implement to it supercharge your lead process.

Real-Time Search Leads Vs Traditional Opt-Ins: Understanding The Old Guard of The Lead Generation Business

The bread and butter of digital marketing are standard opt-ins, which are typically a sequence that runs something like: ‘The user enters their contact information (often in exchange for a freebie such as an e book, a free trial or a discount code)’ to build an email list or cultivate a potential customer over time. It’s a valuable process, sure, but notice that it’s a postponement of the sale, a basic extension of conversation, not necessarily an immediate engagement. Multiple conversational threads is a necessity in meeting consumer demands for timely, personalized engagement.

Common Forms of Traditional Opt-Ins:

• Email Sign-Ups: Users enter their email addresses to receive newsletters or updates.
• Content Downloads: Users opt-in to download white-papers, e books, or guides.
• Coupon: User provides their contact information in order to get a discount on their first purchase.
• Webinar Registration: Visitor gives details to sign up for a free webinar.

Drawbacks of Traditional Opt-Ins:

• Delayed Gratification: If users don’t immediately receive their reward for opting in, or the content doesn’t resonate immediately, they can lose interest.
• Low Engagement Rates: Users who opt in might only engage with that one email, and then ignore every other follow-up email or offer.
• High Unsubscribe Rates: In the long run, if they didn’t find your emails relevant or engaging, some subscribers may unsubscribe, hence reducing the value of your leads.
• Minimal Personification: Traditional opt-ins are generally generic, and don’t personalizetheir message. This, in turn, causes the user to feel disconnected from the material.

The Rise of Real-Time Search Leads: Meeting Users Where They Are

Real-time leads, on the other hand, are captured when prospects are actively looking for the products, services or solutions you provide at the very second you reach out. This is search-generated lead generation in the moment, as a current prospect’s search reflects their immediate intent.

 Key Characteristics of Real-Time Search Leads:

• Immediate Intent: Real-time leads are more immediate and more of a live opt-in than traditional opt-ins, since they are based on users who are actively searching for a solution, showing intent to buy or opt-in at that exact moment.
• High-Quality Conversions: Since these leads are already captured right at the time of search, they’re more likely to convert into paying customers or clients engagement.
• Highly targeted: Whenever a user performs a search, real-time data gives you the ability to tailor your messaging and offers to the specific query they’re making, helping to ensure that your communication is more relevant and engaging.

Why Real-Time Search Leads Outperform Traditional Opt-Ins:

• Timeliness: since you are communicating when the prospect needs an answer, this is when you can take advantage of their interest.
• Relevance: If you have real-timedata, you can present highly relevant content and offers – to users more likely to be in the mood for what you have to offer.
• Higher Conversion Rates: The difference between being timely and actually being relevant to your target audience can lead to higher conversion rates than traditional opt-ins.

4 Key Strategies to Outperform Traditional Opt-Ins with Real-Time Search Leads

Real-Time Search Leads as compared to traditional opt-ins, allows a faster and an efficient connection with prospects. Here are four key strategies to utilize the captured real-time leads:

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  Streamline Engagement

With Real-Time Search Leads, you sit calm as there is no need to spare extra time searching for prospects, you just need to focus on converting verified contact info into customers. Unlike traditional opt-ins as they take days or weeks to convert, real-time leads ease your response time and gives higher chance of making sale..

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  Personalize Your Approach

Traditional Opt-Ins, lacks personification approach where you don’t know how much is the lead`s interest is. Whereas Real-time leads provide insights of verified intents and needs. Allowing you to customize your outreach, craft more relevant and personalized messages.

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  Use Email Effectively

Real-Time Search Leads then Traditional Opt-Ins allows you to reach out to the customers at the right moment through powerful email offers and information that resonate with what they actually are searching for on the basis of up-to-date contact info captured for you rather than bombarding prospects with generic follow-ups.

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  Maximize Conversion Potential

Real-Time Search Leads maximizes your conversion potential as it offer timely call of action compared to traditional opt-ins, where the lead may not be ready to act. As timing is very crucial in today`s bustling landscape of businesses prospects are actively searching for solutions, so your in-time messaging needs to be direct and to the point.

Advanced Keyword Targeting: Capturing High-Intent Searches

Advanced keyword targeting is another key element of our Real-Time Search Leads that identify high-intent search terms. Our Real-Time Search Leads enable you to capture these high-intent users. You don`t need to invest on expensive ad campaigns or landing page optimization. It delivers the verified contact info of prospects searching for what you offer. It allows you to connect with them instantly. Eliminating the need for costly advertising while ensuring you’re targeting prospects who are ready to engage.

Don`t Rely More On Fill-In Forms Or Ads Activity: Trust Real-Time Search Leads

Instead of relying on traditional opt-ins form or ads used for capturing prospects. Try our Real-Time Search Leads. These will engage you with verified contact info.  Instantly and actively looking for product or services you deal with. Significantly increase conversion chances.

Say Bye Bye To Google Ads, Live Chat and Chat Bots:

Our Real-Time Search Leads simply and instantly capture and provide verified contact info of those who are ready to engage. But traditional opt-ins that rely on live chat, chat-bots, or complex Google Ads setups. Now you need not to spend hours to extract inquiries. Our system provide you actionable leads with email and phone numbers. So you can focus on closing deals quickly and efficiently.

Using Re-targeting for Abandoned Searches: Bringing Back Lost Leads

Most users won’t convert on their first visit. Re-targeting helps to re-engage with users. later on who have already shown an interest in your products or services in the past. But failed to finish the conversion. Keeping your brand fresh in a users’ mind increases the likelihood of completion.

• Re-target Your Website Visitors: Create and forward to Google Ads (Ad Words), Facebook Ads and Linked-In Ads. A re-targeting campaign that will display ads to people who visited your website or are familiar with its content.
• Drip Campaign: You ever see a message from a company or a person online. That says, So and so viewed this page and it may be of interest to you. That is customized. You can re-target ads based on where the user is in the funnel. If a user has abandoned their cart. You can show them an ad with a special offer, a discount to get them to purchase.
• Frequency Capping: Instead of serving a user the same ad over and over again (saving what was meant to be a reminder, which is annoying).  You can decide on an appropriate frequency capping metric for your re-targeting ads. By then users see your ads often enough to remind them of your offer.  However, not so often that they give up and stop clicking.

Real-Time Search Leads at Epoch Digital Media

The playing field has tilted in favor of the consumer. Giving them more shopping choices and huge amounts of data at their fingertips. Brands and retailers need to take heed and adapt. With search leads in real time, you can connect with shoppers just as they are searching for what you have to offer. By turning anonymous searchers into qualified prospects. You can help to enhance conversion rates. Build a better experience for your customers, and drive sales.

Have you added Real-Time Search Leads to your business? If not, you are missing an opportunity to turn internet searches into high-intent, in-market prospects.

Book a demo today so we can show you exactly how! Call Epoch Digital Media today at (775) 402-9913. We are here to work on elevating your website’s lead generation game. The tools exist. All you have to do is utilize them!